YouTube Channel Growth & Content Strategy
SEO titles, thumbnails and monetization — build a channel that earns while you sleep.
7 hours12 lessonsBeginnerPDF certificate
What you'll be able to do
- Choose a niche and validate demand with data
- Script and produce searchable videos
- Design thumbnails that win clicks
- Understand monetization and alternative revenue
Curriculum
4 modules · 12 lessons · 3h 39m total
Module 1Channel Foundations
3 lessons
Channel Foundations
- Niches that work for Kenyan creators13 min
- YouTube SEO: how search and suggested work15 min
- Channel setup, branding and upload defaults11 min
Module 2Content Strategy
3 lessons
Content Strategy
- Titles and topics: demand before production15 min
- Scripting: retention structure for videos15 min
- Batch production and a sustainable schedule12 min
Module 3Packaging & Thumbnails
3 lessons
Packaging & Thumbnails
- Thumbnail design principles that win clicks15 min
- A/B testing titles and thumbnails11 min
- The first 30 seconds: earning the watch13 min
Module 4Monetization
3 lessons
Monetization
- Partner Program requirements and AdSense for Kenya12 min
- Sponsorships, affiliates and selling your own thing13 min
- Reading analytics to double down on what works14 min
About this course
YouTube pays Kenyan creators real money — but only those who understand the platform. This course covers niche selection, search-driven content strategy, scripting and thumbnails, analytics, and the monetization requirements plus alternative income streams.