Trading

TikTok Shop & Social Commerce Masterclass

Source from Kamukunji and Gikomba, sell on TikTok Live and WhatsApp — the full playbook of Kenya's social sellers.

7 hours12 lessonsBeginnerPDF certificate

What you'll be able to do

Source and price stock for healthy margins
Set up a compliant TikTok Shop and product listings
Run lives and videos that convert viewers to buyers
Manage orders, delivery and repeat customers on WhatsApp

Curriculum

4 modules · 12 lessons · 3h 44m total

Module 1

Sourcing Like a Pro

3 lessons

Kamukunji vs Gikomba: what to buy where14 min
Negotiating wholesale prices and checking quality14 min
Pricing math: margin after transport and fees13 min

Module 2

TikTok Shop Setup

3 lessons

Setting up TikTok Shop for Kenya14 min
Product listings, photos and descriptions that sell15 min
Affiliate vs selling your own stock12 min

Module 3

Content & Live Selling

3 lessons

Videos that stop the scroll: hooks and demos16 min
Going live: setup, script and handling buyers16 min
Comment management and urgency tactics12 min

Module 4

Operations & Growth

3 lessons

Closing and tracking orders on WhatsApp14 min
Delivery partners and boda logistics12 min
Repeat customers and building a brand12 min

About this course

Social commerce is the biggest retail shift in Kenya right now. This course walks the complete loop: sourcing stock from Kamukunji and Gikomba at the right prices, pricing for margin, building a TikTok Shop presence, going live with confidence, and closing orders through WhatsApp.