Social Media Management & Strategy
Content calendars, Meta and TikTok ads, and account growth — manage pages that businesses pay monthly to maintain.
7 hours12 lessonsIntermediatePDF certificate
What you'll be able to do
- Build a monthly content calendar and strategy doc
- Create consistent content efficiently
- Launch and optimize Meta and TikTok ad campaigns
- Report metrics that prove value and retain clients
Curriculum
4 modules · 12 lessons · 3h 44m total
Module 1Strategy Foundations
3 lessons
Strategy Foundations
- Audience, positioning and platform choice14 min
- Content pillars and a monthly calendar system15 min
- Competitor analysis the practical way11 min
Module 2Content Engine
3 lessons
Content Engine
- Batch creation: a week of content in a day15 min
- Copywriting for engagement and saves13 min
- Scheduling tools and approval workflows12 min
Module 3Paid Ads
3 lessons
Paid Ads
- Meta Ads: structure, audiences and budgets18 min
- TikTok ads and boosting what already works15 min
- Reading results: CPC, CPM, ROAS explained14 min
Module 4Client Business
3 lessons
Client Business
- Packages and monthly retainers12 min
- Monthly reports clients actually understand13 min
- Onboarding a new account smoothly12 min
About this course
Every business in Nairobi knows it should be online; few know how. This course trains social media managers: strategy and content calendars, content creation systems, running Meta and TikTok ads with real budgets, and reporting results that retain clients.