XCONDUCTOR
Marketing

Podcast Production & Monetization

Record, edit and publish a podcast on a budget — and pitch sponsors who actually pay.

5 hours12 lessonsBeginnerPDF certificate

What you'll be able to do

  • Design a podcast concept and episode format
  • Record clean audio on a modest budget
  • Edit and publish via RSS to major platforms
  • Pitch sponsors and monetize your audience

Curriculum

4 modules · 12 lessons · 3h 32m total

Module 1

Concept & Setup

3 lessons
  • Formats: solo, interview, panel — choosing yours12 min
  • Budget equipment: mics that punch above their price12 min
  • Recording environments: treating a normal room12 min
Module 2

Production

3 lessons
  • Recording technique and multi-track basics13 min
  • Editing in Audacity: cuts, levels, cleanup16 min
  • Descript: text-based editing magic13 min
Module 3

Publishing

3 lessons
  • RSS feeds and hosting platforms13 min
  • Distributing to Spotify, Apple and YouTube12 min
  • Show notes, titles and episode art11 min
Module 4

Monetization

3 lessons
  • Growing downloads: promotion that works13 min
  • Sponsorship pitches and rate cards14 min
  • Community support and paid tiers11 min

About this course

Kenya's podcast scene is growing fast and equipment is cheaper than ever. This course covers concept and format, recording quality on a budget, editing in Audacity and Descript, publishing via RSS to Spotify and Apple, and the sponsorship playbook for monetizing a growing show.